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Global sustainable tourism trends are clear: brands and companies that don’t offer their guests a more sustainable, green experience risk being left behind.

We are here to help you stay ahead of the trend and make a positive impact! Introducing the KIJANI PAMOJA TOURISM PLATFORM, launching in June 2024.

This campaign is designed to unite tourism for nature and to ensure scale and impact for biodiversity and ecosystem restoration. We are excited to invite you to join us as an early bird partner.

EXPLORE,
INSPIRE,
RESTORE.

Uniting tourism for nature

Become a partner

Enhance Your Brand: Position your company as a leader in sustainable tourism, meeting the growing demand for eco-friendly travel options.

Make a Difference: Contribute to the restoration of ecosystems around Mt. Kilimanjaro and Mt. Meru, improving community livelihoods and enhancing biodiversity.

Engage Your Guests: Offer your guests a meaningful way to give back to nature, enriching their travel experience.

Sign up today to become an early bird partner and start growing trees with us!

Please fill out the form below, and our team will be in touch to get you connected and support your journey toward a greener future.

Together, let’s explore, inspire, restore.

Travel statistics

Top responsible tourism statistics: *

  • The term “sustainable travel” has grown by +61% in global searches over the past two years.
  • Sustainable travel is important to 80% of global travelers.
  • Roughly 76% of travelers want to travel in a greener way in the next 12 months.
  • Over half of travellers (60%) are open to paying more to businesses prioritizing environmental stewardship.
  • The global ecotourism industry worldwide is estimated at 172.4 billion U.S. dollars in 2022.
  • The sector is forecast to reach 374.2 billion U.S. dollars in 2028, registering a growth rate (CAGR) of 13.9%.
*Source: Statista, “Sustainable Tourism Worldwide – Statistics & Facts”, and Max Woolf